The team behind trendlux is made up of multidisciplinary economists, business specialists, web developers and experts in design and communications who have years of experience as providers of editorial content to the specialist press.

Our clients particularly value our market and product expertise in all areas of the IT and high-tech markets, which the trendlux team has built up over the last fifteen years of consultancy and market research activities. However, our clients value us for more than just our market know-how, our product awareness and our individual, targeted PR services. Our experience in meeting the needs of our clients and end users has also made a significant contribution to our success in press relations work. SoftSelect GmbH, the parent company from which trendlux pr GmbH was spun off in 2006, has been providing support to businesses throughout every phase of IT-based analytical processes since 1994.