About us

A PR agency for the IT, high-tech and industry sectors

Hamburg-based (Germany) trendlux pr GmbH acts as a full-service PR und SEO agency, supporting nationally and internationally active businesses in the IT sector and high-tech industries in the development and implementation of individual, successful and holistic PR concepts.

The company was spun off from SoftSelect GmbH, a leading consultancy and market analyst to the IT and software industries since 1994, and the cross-functional trendlux team demonstrates a unique approach that blends market awareness and product competence with an instinctive feel for industry-specific language and tone.

We work with tried and tested, proprietary PR concepts that have proven themselves over our many years of experience as PR consultants and service providers. For that reason, we have made a name for ourselves as highly skilled, reliable partners in all aspects of concept creation, communications and brand positioning. We support midsized technology businesses with traditional press and public relations work (such as press releases, case studies, technical articles, keyword-optimized website content, etc.) as well as the launch of targeted marketing campaigns for long-term success (such as AdWords and SEA campaigns, the creation of Google Analytics Reports, keyword analysis, building landing pages and backlink generation).

PR agency for B2B, B2C and international businesses specializing in Germany, Austria and Switzerland (DACH)

As a special service for companies based outside Germany, Austria, and Switzerland, we offer an individually-developed, tailored support package to help them enter German-speaking markets and build a successful network of customers, partners and distributors.

From business-to-business (B2B) to business-to-consumer (B2C) marketplace – with our extensive technical knowledge – we create and distribute complex, targeted content and enhance your market presence throughout Germany, Austria and Switzerland.


Our Expertise