AdWords / SEA

Professional AdWords consulting: Optimizing costs and conversions

Professional AdWords consulting: Optimizing costs and conversions (© iQoncept –

Google AdWords consulting and campaign management

As an agency specializing in PR, SEM/SEA and AdWords, we provide businesses from the B2B and B2C sectors with comprehensive support in relation to search engine marketing and AdWords campaigns. From keyword analysis through to the creation of professional landing pages and the ongoing optimization of campaigns, AdWords and key statistics (such as CPC, CPL, CTR, positioning and conversion rates), we aim to ensure that you enhance your conversion rates while deploying your search engine marketing budget more effectively.

Cost and conversion optimization for Google AdWords campaigns

Based on your individual goals and requirements (include lead generation, sales, downloads, registrations), we will handle the creation of your campaign concept and identify target groups, carrying out an evidence-based keyword analysis that takes into account target group conformity, competition, per-click charges and numbers of monthly searches. This all serves as the basis for the final product: a professional AdWords setup, complete with conversion tracking and remarketing tags, as well as text and image displays for the Google search and display network. Combining permanent fine tuning of AdWords’ cost per click, keyword options, positioning, quality factor and targeting with comprehensive performance and activity reporting, we ensure the highest standards of transparency and performance reviews.

AdWords and Search Engine Marketing campaign services:

Our services around search engine marketing and search engine advertising:

  • Google AdWords consultancy
  • Launch and maintenance of AdWords campaigns and ad groups
  • Ongoing quality factor, conversion, CPC and CPL optimization
  • Implementation of conversion tracking
  • Implementation and optimization of landing pages
  • Online media planning for optimal budget utilization
  • Continuous transparency: ongoing performance reporting
  • Implementation of regular Google Analytics Reports to measure success
  • PR, SEO, PPC advertising, content marketing and AdWords/SEA from a single source


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