PR / Communications
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Ongoing press relations work continues to be one of the most effective communications tools to support products and services that need to be explained to their customers, such as those produced by the IT and high-tech industries, allowing companies to share their messages relating to news stories, benefits, product portfolios, business strategies, trends and the latest market developments. We develop effective PR measures, based on a custom-developed communications strategy, to create long-term market positioning for your business and to generate a successful basis for your distribution channels. Take advantage of our extensive network of contacts and our many years of cooperation with journalists from the specialist and trade press.
End-to-end PR and communications services:
Our holistic approach to press relations includes the following services:
- Kick-Off Workshops: Defining a PR strategy based on business objectives, key media, target groups and topic planning
- Establishing and maintaining an individual press distribution channel (particularly IT, business, professional and trade media) based on the trendlux press database
- Creating and distribution search-engine optimized, regular press releases to major content distributors (personalized distribution and qualified writers and editors with industry experience)
- Link building and content marketing (off-page SEO): issuing press releases to around 50 press and news portals (including Pressebox, Google News and social media platforms)
- Topic management: reviewing editorial strategies, topic collation, portal strategies and market overviews
- Planning, interviewing and content creation for case studies, specialist articles and interviews
- Adaptation of press release text to meet editorial requirements to enhance the chances of press releases appearing in print
- “Just-in-time” delivery of appropriate contributions aligned with content strategy
- 1:1 Networking: Regular editorial discussions to achieve targeted placement of press releases in the relevant key media, in print and online
- Personality-PR (editorials, statements etc.)
- Creating and maintaining blog posts
- Designing, creating and distributing newsletters
- Conceptual advertising and media planning
- Organizing, preparing and evaluating press conferences, workshops, customer and other events, editorial visits, lectures, roundtables, etc.
- Investor Relations
- Monthly reporting on coverage and publication rates, ongoing documentation of PR activities, provision of clippings from print and online media.
PR services on demand – package or outcome-based pricing
The services that we provide can be booked individually, or incorporated into a service package or PR project tailored to meet your requirements. trendlux PR can also provide access to off-the-shelf service packages that can be adapted to suit your needs and your budget. A free choice of collaboration models, from service packages to outcome-based pricing, creates the foundations for transparent, collaborative and flexible working arrangements.
If required, we will be happy to provide you with detailed information about the options for raising your profile in your target group. To give you a better feel for what we do, we can provide you with selected extracts and examples from our press relations activity if requested.