Content
Added value – it’s all about the content! (© Rainer Sturm – pixelio.de)
In this era of digital information overload and changing ways of interacting with information, empowered users repeatedly “pull” required information, forming an opinion about good and bad content within seconds; thus the window of opportunity to engage with target customers and decision makers not only opens less frequently, but it remains open for over less time.
Only content that is clearly relevant to the target group and that generates decisive added value for the reader can win over its audience and convert prospects into customers. Success in this respect comes not just from taking the right approach, but by selecting the right medium and the context to strike the right balance between readability for people and search engines.
Comprehensive content-creation services:
Our comprehensive content-creation services include:
- Creating a cohesive, multi-channel content strategy
- Selection of ABC target media (such as specialist portals, news sites, IT portals, newsletter, price comparison sites, market overviews and white papers)
- Creation of website content (including products, services, news, landing pages and blogs)
- SEO content for online content marketing or to improve the page ranking of dedicated product sites
- Social media content: keep your followers up to date on Facebook, Twitter, Google+ and so on
- Content for white papers, case studies, flyers, corporate, product and brand brochures
- Content for newsletters and mailshots
- Corporate communications about interviews, quotes and rapid response to hot topics
Customized content creation – Project-based or flexible time packages
The services that we provide can be booked individually, or incorporated into a service package or PR project tailored to meet your requirements. Select from preconfigured service packages or book time-based packages to meet your individual needs to ensure greater flexibility in support of your projects.